The Logo was designed with versatility in mind as it was going to be used on Products, Packages, Online presence etc.
The Branding had to have a certain tone of "fitness", so it had to appealing and friendly to customers that is why I decided on certain elements and the overall feel.
The Branding had to have a certain tone of "fitness", so it had to appealing and friendly to customers that is why I decided on certain elements and the overall feel.
